The basic idea is that of an auction site with a twist. The twist being that the consumer/buyer is not competing to be the highest bidder rather they are competing to be the first bidder to beat the products reflected price, thus the consumer/buyer is competing against time, as the very first bid over the reflected price wins! Let’s give an example:
Le Cruisant Kettle RRP £59.99
Beat our price £27.99
Your Price ???????
Remember: Beat our price & it’s yours!
It’s that simple and everyone can be a winner and you definitely will be with B.Y.P!